Lead the team in updating the ecom photography for AmericanApparel.com.
Created pitch deck and lead proof of concept to share with stakeholders to get project approved.
Problem: The current ecom photography is not up to par with industry competitors.
Hypothesis: Updated photography will engage the consumer and help with conversion.
Goals:
- romanticize product/features and create emotional connection with consumer
- elevate perceived value of product
- be able to leverage upgraded ecom photography across multiple channels
- engage consumer from a brand perspective
